Mutually-Beneficial Joint Ventures - Business Acumen Exerpt Originally by Kevin Lam
Posted by Reinecke Jesslyn on December 30th, 2009 filed in ProductivityOne of the speediest methods of building your customer base is to search out mutually-beneficial JVs. The key words here are’mutually-beneficial.’ Find marketers and business owners who’ve already got giant’responsive’ mailing lists and make them an offer they can not refuse.
Many individuals have attempted using this strategy but have failed totally. I’ll tell you why.
The problem with most folks is that they are only concentrated on what they can get out of the deal. You will never get it if that is what your focus is on.
when you are trying to form JVs, target the other party and ask yourself,’What do they need? What can I offer them that would be of value to them?’
Sure, you can just offer the other person a piece of the profits if they accept to commend your product/service to their list, but that is what everyone does! And these days, that’s not enticing enough. How is your offer unique?
Apply the USP - the’twist.’ Be unique! Create worth for them! Make it worth their while. Make them an offer they cannot refuse!
When I send out an offer for a joint venture JV} I simply tell them I would like to plug their product/business/service for them and not be paid for it. Instead of receiving forty percent commission as an affiliate I offer them to keep 70+% of the profit. All they have to do is let me use their service just once ( considering that they’re an ezine, newsletter or business with a giant opt-in list ). I assure them that a completely unique page will be created and payments will be made straight to the partner.
Think about it!
You will be giving the partner further exposure, higher profits and security of their business. In doing so, you also will be able to provide discount advertising/products/services to your members or visitors giving YOUR business more value . Because now, folks will know to come to you for discounts on products and services they need!
With this concept in mind , go out there and seek for some enterprises who have already got a massive list or some high traffic.
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Original article was written by Kevin Lam from www.TexasSEO.com - Texas SEO is a Dallas-based web marketing and consulting firm specializing in SEO & SEM, PPC, copywriting, web designing and more.

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