Time Mastery Now

For the majority of industries and markets, brand name is one of the least important things to consider. When it comes to a product like an APC battery, however, brand name actually comes into play beyond mere bragging rights for being able to afford the big name item. Here we hope to explain exactly why and how brand name comes into play in the UPS battery market.

The brand name, the truth is, is not really that important to the vast majority of industries. Name brand flour versus the supermarket brand, there’s really no difference. The same ingrredients are still used, it’s still flour whatever brand you are going with.

So why does brand name matter for an APC battery? Brand names - in general, it’s all about status so what difference does it make in the APC battery world?

Well, there’s a certain degree of craftsmanship that goes into creating an APC battery. Different methods and different parts are used by each company to build their batteries. Some manufacturing companies are also a little bit more strict than others when it comes to standards.

People tend to forget that APC batteries are made up of lead and acids; this means that you are not only looking for good value for money and is your battery well built, but you need to consider the safety aspects. Batteries that are cheap and are not a good brand name, can give you serious problems if they spring a leak.

Secondly, have you ever stopped to consider what makes these companies top of their industry. Generally, they have a reputation for being reliable and for outliving their warranties, and that’s why companies like Yuasa and CSB manage to hold such strong brand recognition in the UPS power supply industry.

There are many APC battery manufacturers out there, who sell good reliable products but the simple fact is, people simply want to buy their favourite brands and if you cannot provide customers, then they will simply start shopping elsewhere.

The best brand in many industries, may not always be the lead brand and vice versa. For example, Apple computers are said to be the leaders in creating computers for multimedia, so they’re typically the go-to brand for anyone who works with photoshop or video editing. However, companies like Alienware, while focusing on gaming computers, have inadvertently created products that rival Macs on every level when it comes to multimedia.

APC batteries, are something however, of a niche market. Typically, the people buying these batteries know exactly what they’re looking for, they’ve tried a number of brands, and have found Yuasa and CSB to be, almost invariably, amongst the most reliable in the industry.

In short: if you’re looking for a reliable replacement APC battery, that will give you uninterrupted power supply and power protection, it may be a good idea to go with Yuasa and CSB. A good reputation for creating solid reliable batteries has been maintained by both of these companies and for good reason.