Time Mastery Now

small business consulting

I manage an online company that delivers help in the form of small business management and accounting software tools and education and support to thousands of startups and small businesses all over the world and whenever I explain to folks I meet what I do, I consistently get asked the same question “Given my background, how could I put it to use and make regular money by becoming a small business consultant”? I’m always happy to give my opinion as I am fortunate enough to spend a significant portion of my day talking to small business owners and staff happy to to chat at length about their problems and needs.

Here is my advice which I hope you will find useful:

The digital world is a perfect platform for finding customers and it makes it straightforward to get into a dialogue with them and sell your expertise. A lot of small businesses turn to the internet to find knowledge or trusted advisors who can provide them with wisdom and help them identify and solve issues.

Information marketing – package and sell your expertise to businesses through the Internet

Make no mistake this opportunity isn’t just to be found in small businesses it’s equally applicable to large businesses. You can repackage and sell your expertise in a digital format such as video, audio or documents. The tools to make professional standard material are widely available on the net. Producing a educational piece in simple to use digital formats is now simple and inexpensive. You just have to be prepared to spend a little time playing with the software. The objective here is to generate [content.

You have to decide what you want to achieve. Consultancy and Information marketing can work together and if you do both can be very provide a substantial income as the consultancy will provide you with the questions, the answers to which you can repackage and sell in digital format and sold over and over again.

If you are starting from scratch with no customers but have expertise you know would be useful to others then make a very short video to introduce yourself and your expertise to your market. Unless you know the target(s) precise problem then make the video generic and the following format – S.T.A.R (Situation or Task, Action, Result). Be creative and concise. Now deploy the video to your website/blog or even YouTube if you don’t have the former and send the target(s) an invitation by e-mail containing a personal message and a link to the video. Always follow this up with a phone call. If you know the specific nature of the target(s)problem then don’t make the video public, just put it somewhere away from prying eyeson the Web or even on a disk and post it, again follow up with a call.

This approach is ideally suited to situations where you are individually targeting market. You should always focus on growing a list you can interact with and make sales to. Regular interaction with your list will reveal peoples needs that will help you define what to sell. The bigger your list the more opportunities for consulating and selling information products you will uncover. If you would like to know more about how to do this then visit any of the links in this article. I would be happy to help you.