Time Mastery Now

For me, the most difficult part of writing ad copy has been to come up with great benefit statements. But, other than a good headline, to sell visitors to your service, product and ideas you need great benefit statements.

All of the other parts of copywriting such as good headlines, price offers and stories were much easier for me than finding good benefit statements. What drove me nuts was coming up with a benefits list; that is until I discovered how to develop more than one benefit a minute.

Any basic sales course will tell you that features don’t sell a product or service, benefits do. Knowing the truth to that, I started to take a closer look at what benefits really are. I discovered they are really just action items in disguise, agreed? As an example, you “build” muscles or “create” more time. So, why not start out all benefit statements with action verbs? Here’s the process:

1.  Alphabetize a long list of action verbs.

2.  Put the list on your desk or computer screen where you can see the entire list
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3.  Beginning with the letter A, read each verb aloud and come up with a descriptive sentence about your product or service that includes the verb.

As an example, “Accelerate” is the first verb on my list.

So, I might say that my product helps to “accelerate” fingernail growth.

4.  Keep writing benefits as long as you are able and don’t quit! You’ll weed out the benefits later that don’t have as much punch as you thought. You don’t need to stop to think if you are writing duplicate phrases down either, now is not the time. Just open your mind to think about your product or service and brainstorm benefit ideas as they come.

5.  Now is the time that you will prioritize your list from most important to least.

This process has worked for me not only to create great benefits lists, but also for writing articles for my website like “35 Reasons Why a Blog is Better than a Traditional Web Site for Your Business,” or “50 Ways to Kill a Perfectly Good Seminar”.

Use my list of verbs or create your own and start creating your killer benefit statements in just 20 minutes. Most of the time, you won’t need more than a great list of 20 benefits.

Marty Dickinson is an entrepreneur and the founder of HereNextYear, Inc., a full service Internet marketing company in business for 15 years.  He specializes in Internet marketing solutions for the small business owner, speakers and authors.  Visit to see what HereNextYear has to offer and to learn more about their innovative new website packages fully integrated for ease with social networking and other Internet marketing strategies.